Saul Canelo Alvarez is no doubt one of the most popular boxers in the world. With all the fame comes the Money! According to some sources Canelo has hit over $800 Million in carrer earnings. With all that money you would think that your family would be wearing designer clothing and showered with all the luxuries in the world, but this video just comes to light to prove that Canelo’s family is really humble and stick to their roots. Here we can see from the video thanks to jo2media Santos Alvarez coming back from a huge haul from Ross! Ross is a very famous store among Latinos.
Growing up in a hispanic household, every time we had to get spiffy for a quince or a baptisim you better believe our parents were taking us to Ross for a nice dress shirt for $14.95.
People will run to a conclusion about this situation and say “Why is Canelo with all the money in the world allowing his dad shop at Ross!”
There is no secret that Latinos Love Ross! For those who are not familiar Ross is a discounted fashion store that specializes in high quality products at a discounted rate. Do you love it? I love it! I got it at Ross…


Canelo has recently signed a multi millino dollar partnership with Luxury House Amiri to be a brand Ambassador. People are surprised that his dad is not wanting to wear Amiri and choose ross over Amiri.
Amiri is a luxury menswear brand founded by Mike Amiri, known for its blend of luxury and streetwear aesthetics, featuring “roughed-up” denim and leather designs. The brand rapidly expanded from a startup to global distribution at major retailers within five years. Canelo is now the face of the Amiri brand.
Canelo can be seen here ahead of his Netflix brawl vs Crawford wearing custom boxing outfit created by Mike Amiri from fashion house Amiri.

People will be shocked to see this video of Canelo’s dad with ross bags and will jump to conclusion about Canelo’s relationship with his dad. One will quickly jump and say “Does Canelo not take care of his father”. “Why with all the millions is his dad shopping at Ross?”
This should not be the questions you ask, instead realize that Maybe Canelo’s father Santos Alvarez, is just a real humble man that doesn’t care about high end luxury or money he just wants to be normal.

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